A Deep Connection to Lands & Waters

Throughout Don Simpson’s 30-year commercial fishing career, he has focused on human values—work ethic, moral integrity and honesty—just as much, if not more, than catching fish. “If you're a fisher, your name is your brand,” says Don. “Your hard work is recognized—the way you carry yourself, the way you act as a team member and how you back folks up. You're building your brand through trust and credibility. You give your word and you seal it with a handshake.” Born in Prince